Collective Genius

The Art and Practice of Leading Innovation

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Bruno Campos, founding partner, BCMF Arquitetos, Brazil

April 23, 2014

“The authors challenge the widely accepted myth of the leader as a ‘visionary’ inspiring people to follow. When it comes to achieving true innovation, the process is way more complex. The book shows how the ‘sausage’ is made, and it should be mandatory reading for anyone aspiring to make a difference.”

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