Collective Genius

The Art and Practice of Leading Innovation

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Mohamed A. El-Erian, author, When Markets Collide; former CEO, PIMCO

April 25, 2014

“Innovation cannot be ordered from above but, rather, needs to be enabled and fostered through proper leadership. Collective Genius brilliantly tells us how, why, and when. By expertly linking leadership and innovation, this highly readable book provides superb insights into why so few companies have succeeded in sustaining an innovation culture, and then shows us what it takes to shine where it really matters.”

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