Collective Genius

The Art and Practice of Leading Innovation

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Robert van Brugge, Chairman and CEO, Sanford C. Bernstein

April 25, 2014

“Collective Genius is a terrific book for any business leader who cares about or trades in ideas. The authors have chosen a diverse and compelling set of companies—from a luxury brand in Korea to a California animation studio—to demonstrate how to build a culture of diverse thinking and innovation. The concept of ‘creative abrasion,’ especially, struck a chord with me, as it perfectly describes the research process we employ at Bernstein.”

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