Collective Genius

The Art and Practice of Leading Innovation

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Tim Brown, President and CEO, IDEO

May 2, 2014

“The leadership of innovative teams and organizations is perhaps the most confounding mystery in business today. Business leaders know they have to do it but have little idea where to start. Collective Genius tells the stories of those who have cracked the code. It reveals the principles by which we might unlock the collective potential of our colleagues and release the creative potential of our organizations.”

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